Coke paid about $1 billion in 2020 to buy the majority 57% stake in the Fairlife Milk JV formed in 2012, and agreed to performance-based payments through this year, initially estimated at $320 million.
The final tally is expected to be $6 billion, a projection that surged 275% in the past two years, and will boost the Fairlife price tag to about $7.4 billion over five years —making it the largest brand acquisition in the company's 133-year-old history.
See the story on Bloomberg here: https://www.bloomberg.com/news/features/2025-02-10/coke-owned-fairlife-milk-is-soda-giant-s-fastest-growing-brand?